We built Ember for ourselves first. Now we can set it up for your WordPress site too.
Ember is the AI assistant that talks to visitors on your WordPress site, asks the right questions and turns intent into concrete leads. It is configured around your brand, language, offer and follow-up process.
This is not a generic SaaS widget with another monthly subscription. Ember runs as a WordPress plugin on your own site, under your control. After installation, you only pay your own AI usage directly to OpenAI. No markup, no storage on our side.
If you want to understand the thinking behind it first, you can read the background article Een AI-intake-assistent op je website: wat wij bouwden en waarom het werkt.
What you get
A fully working AI assistant on your WordPress site, configured for your services, tone of voice and visitors.
- Available 24/7 through a widget in the bottom-right corner.
- Adapts its opening question and answers to the page the visitor is viewing.
- Detects Dutch or English and switches automatically.
- Gives useful high-level advice first, then naturally guides visitors toward contact.
- Only asks for contact details when the visitor is ready.
- Sends every lead by e-mail, including a compact summary of the conversation.
- Designed with GDPR in mind: explicit consent, visible privacy reference and no unnecessary chat storage.
The API key is stored server-side, never in the frontend. Communication runs through a secured WordPress endpoint with nonce verification and rate limiting.
What is not included by default
By default, leads arrive by e-mail. Not directly in a CRM, not with routing, not with deduplication and not connected to existing systems.
That is intentional. E-mail leads are a fast, working first step. If volume, quality or follow-up requires something more structured, that naturally becomes the next conversation.
On our own site, Ember is connected to our Nextcloud CRM with AI summaries, deduplication and routing. We can build that kind of integration as a follow-up project, tailored to your system: Salesforce, HubSpot, Nextcloud or something else.
How it works
- Introductory call. We discuss what you offer, who visits your site and how you currently receive leads. Together we decide whether Ember fits.
- Configuration. We install the plugin and configure it around your brand, language, services, tone of voice and lead process.
- Go live and receive leads. Ember goes live. You receive enquiries by e-mail with a short conversation summary and page context.
- The next step. Want leads to flow into your CRM or business process automatically? Then we build that integration deliberately.
Pricing and conditions
Starter fee: €450.
This is not the price of the plugin. It is a deposit on a serious first step. The fee covers configuration time and helps us work with organisations that have a clear goal. The plugin remains on your site, regardless of what happens next.
Fully credited against a follow-up project. If you commission BlazeForce for a project of €5,000 or more within 6 months after installation, we credit the full €450 against the first project. No tiered model, no small print.
Included
- Introductory call.
- Installation and configuration on your WordPress site.
- 30 days of configuration support and aftercare.
Not included
- OpenAI API costs: you pay these directly to OpenAI based on usage.
- Integrations with CRM or other systems: those are handled as a tailored follow-up project.
The credit applies for 6 months after installation, against the first follow-up project of €5,000 or more, and cannot be stacked across multiple projects.
Who is Ember for?
Ember is a good fit for organisations with a business WordPress site where visitors often ask similar questions and where follow-up in automation, CRM or digital operations is realistic.
The WordPress site is the starting point. The real conversation is about the systems behind it.
Book an introductory call
Recognise the situation? Get in touch for a short conversation. We will look at whether Ember fits your site and what a sensible next step would be.